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December 01, 2005
Include USP in Your Cover Letter
Your Unique Selling Proposition (USP). An advertising term, the USP is the one thing that makes you better qualified to do the job than anyone else. The USP should answer the question: "Why should I hire this person?"
Want more? See Cover Letters: A Key to Gaining A Competitive Edge in the Job Market.
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Posted by Katharine at December 1, 2005 12:48 PM