Try a Boomerang Letter

The “boomerang letter” is a great way to answer a help-wanted ad or Internet job posting, according to author Jeffrey Fox. Fox explains the concept of the “boomerang letter” in the Q&A interview he did with Quintessential Careers: “Companies spend lots of money and time creating employment ads and running them in the media. Most importantly, one or more persons in the hiring company wrote or approved the ad copy. They have an emotional investment in that ad. The job candidate who responds to the ad should send some of the words and notions back to the advertiser. The [employer] will read the candidate’s letter and think, “this person really gets it, understands what we want.” Examples of actual ads and suggested boomerang letters appear in Don’t Send A Resume. People are flattered when their words are reiterated.”