The second paragraph of a cover letter should fill in the blank in this sentence, says Deborah Brown-Volkman in an article on Quintessential Careers: “I like your company because…”
“In this paragraph, compliment the employer on what it has done right and what you admire about the organization,” Brown-Volkman says. “Sincere flattery goes a long way and shows that you have taken the time to get to know the employer in more detail.”
