You want your potential employer to know that you contacted them for a reason — their business is where you want to work. Research the needs, values and goals of the company. Who are its major clients? What is its history? What trends can you identify in product lines or acquisitions? This information helps you sell yourself in terms of how you can add value to the company … and it shows that you took the time to learn a bit more about them before applying. Be sure to verify any information you include in your cover letter.
This tip is excerpted with permission from Designing a Cover Letter to “Wow” Hiring Personnel, an e-book by Teena Rose. For more cover-letter tips, visit Teena’s Bookstore to download your copy for $27.77. You can also download a free 19-page excerpt.
