Think of your cover letter as a sales letter, advises Jimmy Sweeney in his article for Quint Careers, the 7 Elements of a Highly Effective Cover Letter. The only purpose of your job-search cover letter is to land you job interviews. That’s the bottom line. By using proven marketing strategies, you will land a greater number of quality job interviews than your competition.
Providing daily suggestions for making your resume, cover letter, and other career-marketing communications as effective as they can be.
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