Do your legwork before sending any cold-contact letter, exhorts Teena Rose in her article for Quint Careers, Optimizing Your Cold-Contact Cover Letter. Every job-seeker finds himself or herself sending this type of letter from time to time, so do yourself a favor by cultivating the info you’ll need to design a letter that outshines those used by others. A good rule of thumb is “be innovative, not imitative.” To see an explanation of cold-contact letters and two other types of cover letter, see The Basics of a Dynamic Cover Letter.
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