It seems cliched or redundant to mention researching the company before forwarding your documents, but it’s amazing on how many job-seekers fail to do just that. It’s pivotal that you take a “quality, not quantity” approach to your job search, declares Teena Rose in her article for Quint Careers, Optimizing Your Cold-Contact Cover Letter.
Focusing your efforts on targeting, researching, and applying to a small and specific, targeted list of employers will generate a higher return from your efforts. By researching potential employers, you’re reflecting to the company that you’re serious about joining its team — so much so, that you’re willing to dedicate your personal time to learning about the company.
