Be Sure to Answer the Question, What's In It for Them?

With regard to resumes and cover letters, Peggy Klaus says she often tells professionals: “When approaching any business communication situation, start out by tuning in to your listeners’ favorite radio station, what I call WIFT-FM, or What’s In It For Them? This helps you to identify the potential needs, objectives, and goals of your audience,” Klaus writes in her article for Quint Careers, Are You Up To Snuff When It Comes To Soft Skills? “In other words, why should they be listening to you in the first place?”