Ensure that you’re not wasting your time, or more importantly, the employer’s time, suggests Teena Rose in her article for Quint Careers, Optimizing Your Cold-Contact Cover Letter.
If you’re a software engineer and the company you’re targeting outsources its entire system needs, then you’re wasting time vying for employment with that company. Know your viability factor before adding any company to your target list. Make a courtesy phone call, if necessary. If you place a call, ask for a contact name too. Why not kill two birds with one stone?
