2-Column Cover Letter Is Great for Ad Response

A particularly effective way to deploy the specifics of a want ad or Internet job posting to your advantage is to use a two-column cover-letter format in which you quote in the left-hand column specific qualifications that come right from the employer’s want ad and in the right-hand column, your attributes that meet those qualifications. The two-column format is extremely effective when you possess all the qualifications for a job, but it can even sell you when you are lacking one or more qualification. The format so clearly demonstrates that you are qualified in so many areas that the employer may overlook the areas in which you lack the exact qualifications. See a sample letter in a two-column format.