Don’t close your cover letter by leaving the ball in the employer’s court. Too many cover letters end with a line like this: “I look forward to hearing from you.” Proactive cover letters, in which the job-seeker requests an interview and promises to follow up with a phone call, are far more effective. Don’t be vague about your desire to be interviewed. Come right out and ask for an interview. Then, take your specific action a step farther and tell the recipient that you will contact him or her in a specified period of time to arrange an interview appointment. Obviously, if you say you will follow up, you have to do so. If you take this proactive approach and follow up, you will be much more likely to get interviews than if you did not follow up. This follow-up aspect is another good reason to obtain the specific name of the hiring manager. Here’s a sample closing paragraph requesting specific action and describing the writer’s planned follow-up:
I would like to be considered for a sales position in which someone of my background could make a contribution. I will contact you soon to arrange for an interview. Should you require any additional information, I can be contacted at the phone numbers listed above.
